Okay, we're streaming this puppy. Here goes nuthin ... fun starts at 7pm: http://www.ustream.tv/channel/nyc-ixda---will-evans---built-for-conversation%3A-th
- Nasir On Mon, Oct 27, 2008 at 8:04 AM, NYC IxDA <[EMAIL PROTECTED]> wrote: > IxDA NYC requests the pleasure of your company at our November event, > "Built > For Conversation: The Interaction Design of Social Media Networks" by > visiting speaker Will Evans. Our host for the evening will be the generous > people of HUGE. > > RSVP: http://upcoming.yahoo.com/event/1283042/?ps=5 > Attendance is limited to 125 people. > Only those on the RSVP list will be admitted (please bring photo ID). > > TALK DETAILS > "Built For Conversation: The Interaction Design of Social Media Networks" > > Social Media Networks, because they are built on the collective > participation of individuals, can only be effectively guided by means of a > researched and learned examination of social psychology. It is the > interaction designer's job to understand how social media ecosystems are > likely to evolve, given the interaction of the application constraints with > users -- each of which with their own goals, prejudices, social ties, needs > for sociality and irrational decision-making. > > Design choices affecting application design, functions, and features can > only steer individual and aggregate participation within the social > network. > This talk will begin with the basics of social psychology as it pertains to > social media and networking sites and give a brief overview of identity > creation in the context of social networking theory. > > We will discuss design patterns in social media site architecture and their > impact on human behavior, and why interaction designers engaged in building > social networking ecosystems must leverage sociology, social network > analysis, and behavioral economics to ensure their social media site is > Built for Conversation. Time permitting I will discuss two case studies - > why social media/networking functionality failed on Kayak.com, and why it > succeeded on Gather.com -- lessons learned the hard way. > > DATE and TIME > Thursday, November 20th > 6:30 - 7:00 networking and refreshments > 7:00 - 8:00 presentation > 8:00 - 8:30 Q&A and discussion > Important: Please plan to arrive no later than 6:50 p.m. to clear security > and be seated. > > LOCATION > HUGE > 45 Main Street, 2nd floor > Brooklyn, NY 11201 > http://www.hugeinc.com > Google map: http://tinyurl.com/5rwy57 > Subway directions: F to York Street or A/C to High Street > http://hugeinc.com/contactus/contact_subway.html > > RSVP: http://upcoming.yahoo.com/event/1283042/?ps=5 > Attendance is limited to 125 people. > Only those on the RSVP list will be admitted (please bring photo ID). > > ABOUT OUR SPEAKER > Will Evans is founder and Principal User Experience Architect for Semantic > Foundry with 14 years industry experience in information architecture user > experience design. His experience includes directing interaction design and > information architecture for AIR Worldwide, UX architect for web 2.0 social > networking site Gather.com, and UX architect responsible for information > architecture and interaction design for Kayak.com. He has worked at > enterprise technology companies Lotus/IBM (where he was the senior > information architect), and Curl, a DARPA-funded MIT project at the MIT > Laboratory for Computer Science. Most recently, Will has lead redesign > projects incorporating social media, crowdsourcing and social networking > for > startups and Fortune 100 companies. > > Will holds masters degrees in business administration, human-computer > interaction and cognitive psychology. His interests and studies have > focused > on design, information architecture, human factors and information > visualization. He earned his undergraduate degree in mathematics and > philosophy. > > ABOUT OUR HOST > HUGE is a leading independent interactive agency that specializes in > building sustainable businesses online for some of the largest and most > demanding companies in the world. Founded in 1999, HUGE has evolved a > unique > methodology and culture that combine the best aspects of research, > user-centered design, product planning, and technology expertise. The > customer experiences designed by HUGE generate over $3.6 billion in annual > revenue and are visited by over 120 million unique users each month. With > offices in New York, Los Angeles, Atlanta and London, clients include IKEA, > JetBlue Airways, Scholastic, TheStreet.com, Time Inc. and Readers Digest. > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... 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