Keep wondering about this marketing website. And the topic won't seem
to die.
1. If we all adhered to rules, where would innovation come from. I am
not defending the site, usable is only one facet in the 7 facet
honeycomb of user experience, and it's importance is ONLY relative to
the context of the design, the goals of the business/stakeholders and
the users. I have no idea what those are - but usable is just one
attribute, not all 7, and even the most ardent, hardcore Jacob Nielson
that I have talked to is incapable of answer this one simple question:
"When reviewing an application, product, or website -- when do you/
your team deem it 'usable enough'"?
2. Ogilvy, one of the founders of modern advertising, had a book,
Ogilvy on Advertising, which is a classic. It also has a number of
rules regarding effective positioning, branding, and selling of a
product. If everyone in advertising followed that book religiously, we
would have never have had the "True" ads for Budweiser. Or the frogs.
Rules of thumb are good; heuristics, well applied, are useful, but
orthodoxy is an evil slave-master beating creativity and innovation
into desperate submission and it's your obligation to challenge him
and his bastard step-child, "design patterns."
:-)
Rock On!
~ will
"Where you innovate, how you innovate,
and what you innovate are design problems"
--------------------------------------------------------------------------------
Will Evans | User Experience Architect
tel: +1.617.281.1281 | [email protected]
aim: semanticwill
gtalk: semanticwill
twitter: semanticwill
skype: semanticwill
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On Dec 16, 2008, at 11:48 AM, Kevin wrote:
I'm not saying there isn't room for all-Flash sites, Michael, I just
thought that for a truly solid and accessible interface, Flash just
wasn't the way to go. The linked site above crashed my computer and
I have a pretty solid machine -- it hogged WAY too much RAM and took
a too long to download.
"Pretty" or "cool" or "desirable" doesn't make a site usable.
I used to be a total Flash advocate until I started designing sites
for wide audiences. Perhaps someday Flash will be completely
accessible and usable for everyone, but I'm not convinced it's
there yet.
BTW -- most of those highly-paid actionscripters don't have a iota
of usability training -- the site linked above and the link you
posted is proof of that. I got the hang of the site listed above
after a while (after rebooting my laptop twice), but for something
that's angled for commercial means an all-Flash site is just not
accessible for everyone.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=36319
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