I have a number of elevator pitches. I don't prefer one over the
other - I kind of flip through them like a rolodex. These, however,
are some of my most successful ones:

"I help clients make their products/sites more user-friendly"

"When it comes to web or application design, I advocate on the
user's behalf, rather than the client's"

Once I mention that I'm an interaction designer, I usually have all
ears at the table because most people have never heard of that
before. So, post-elevator pitch, I elaborate with something along the
lines of:

"I help clients figure out what kinds of information needs to be on
the site, how it should be organized, and how people will navigate
through it in order to have the best experience possible."

"I interview real people (or target users) and find out what they
want and need from a site like the one I'm supposed to build, and
then I translate those needs into design/business goals for the
client"

Then I finish off with something like:

"I find it very rewarding because I get to help improve people's
experiences with websites/products/life"



And then we all invariably start to talk about websites that we hate.

-Jen


. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=36473


________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... [email protected]
Unsubscribe ................ http://www.ixda.org/unsubscribe
List Guidelines ............ http://www.ixda.org/guidelines
List Help .................. http://www.ixda.org/help

Reply via email to