If you really want to do good, you should make the chapter about how
to educate the people you work with in charge of business strategy
about IxD and why it is important for a product. And what parts of a
product should get focus.

Whomever is already doing business strategy would be best equipped to
handle where and when to apply IxD strategically.

However, I would argue that all products should have designed
interaction. I would find any book that suggests otherwise to be
suspect.

When applied correctly, digital products that have their interaction
designed first and correctly are cheaper. Because without that,
you'll have a lot of wasted effort over the course of the product's
creation.

So suggesting IxD should be picked and chosen would be giving people
who want to avoid the 'risk' of IxD a way to avoid it.

"Well, It doesn't fit our strategy right now."

If the idea is simply to get them to try IxD a few times and then to
see the value, then you should say that.

Unless I am missing your point...


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=36819


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