Hi Christine,

Your description of a risk assessment model sounds like an echo from my 
business school days. Yes, such models are commonly used in business planning.

The basic elements include the relevant external economic/social context and 
internal (company or foundation) conditions at discrete intervals (e.g. years, 
quarters, or months) over the period of time for which you are planning. 
Explore the best- and worst-case scenarios for the world and the foundation 
within the world. Select a most-likely scenario or several likely scenarios 
within the best-to-worst range. Attach probabilities to the various scenarios, 
summing to 100%. Quantify as many of the relevant characteristics of the world 
and the foundation (specifically costs and revenues related to the project, 
which might be derived from other characteristics) as you sensibly can for each 
scenario. Calculate the financial results at the end of each time interval for 
each scenario and apply the corresponding probability. Sum those products for 
each time interval. Apply some discount rate (interest rate, if you will) to 
come up with a present value for the set of sums. 

That tells you what the project is hypothetically worth today. If you are 
comparing alternative projects, do this for each project using the same 
external factors and probabilities for each. Compare the hypothetical values of 
the projects.

The mechanics are easily handled in Excel or your spreadsheet of choice. The 
real challenge is identifying the important relevant factors and coming up with 
estimates and corresponding probabilities. That part can be very stimulating 
though, especially as a collaboration.

FWIW,
Doug Anderson


Original message:
Date: Mon, 19 Jan 2009 14:02:40 -0600
From: christine chastain <[email protected]>
Subject: Re: [IxDA Discuss] How many alternatives, concepts,    or
        sketches are    enough?
To: Chauncey Wilson <[email protected]>
Cc: [email protected]
Message-ID:
        <[email protected]>
Content-Type: text/plain; charset=ISO-8859-1

Here's the thing, though - this is a great start but I still don't see it
linked to risk assessment and ultimately the bottom line...I know, what
every designer/design researcher/innovator hates to hear...

But, once again, I'm in the position of having to show, to the board of
directors of a large non-profit foundation, how our budget will be used to
support numerous platforms, under which reside numerous projects/concepts.
Essentially, they would love to hear that one or another idea (in this case,
the prioritization has already been made, based on collective criteria) will
be a return on investment and I have no way, beyond presenting a business
case study and linking concepts to future portfolio efforts, to provide that
information. What I really need is a risk assessment/predictive model that
looks at a variety of future scenarios and takes into account current and
future business state/future general population need, etc. Has anyone heard
of anything like that?
________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... [email protected]
Unsubscribe ................ http://www.ixda.org/unsubscribe
List Guidelines ............ http://www.ixda.org/guidelines
List Help .................. http://www.ixda.org/help

Reply via email to