I can't imagine a definitive study proving this statement: "using
caps at the beginning of words is more memorable"

If you're talking about a logo, it probably doesn't matter, as long
as your logo, itself, is memorable and connects people to you and/or
your company.  If it came down to caps vs lower, I'd ask some people
who have never seen it before, which is more memorable.  You might get
50% on either side...

Good luck...


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=38327


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