Few thoughts ... - (I think you may be referring to this but in case not ...) there is the known phenomenon of people being able to read lower case text faster than all upper case text. It's to do with the fact that if you block out the shape of a word, lower case words have ascenders (on h, b etc) and descenders (on g, j etc) that give it a more recognisable shape. There might be an argument for reconisability, but in a one-word name I would doubt it woudl be important, and as you make the distinction between your site and drive-by, I think you're saying the same thing.
- I'd check out if there's an SEO impact of adding additional characters. If it's a period/full stop, potentially there's a blunter usability problem ... e.g. users typing in http://www.o.n.c.e.com - In terms of graphic design trends, I am no expert, but it is my perception that "all lowercase" was a trend a while back, but looks a little dated now. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=38327 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
