Microsites that I've worked on have always set out to reinforce the brand, but have originated as some parallel marketing effort - seasonal, new product launch, etc.
I'm not a big fan of them - but they can be done successfully and they allow for some creative freedom away from the main site architecture and navigation. Take a look at: https://www.smartwool.com Microsites: http://www.smartwool.com/woolology/ http://www.smartwool.com/phd/ I don't think they detract from the "brand experience" and there is always a way to get back to the mothership. -Chris aim: clearwired twitter: clearwired www.chrisrivard.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=38670 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
