Doug, ### The only way to address this problem is to institute, by corporate dictat, a flexbile content management framework that gives outlet to the entrepreneurial energy that gives rise to them. ###
That sounds super-scary! It seems like with a microsite, you can create a "sandbox" for the marketing folks to play in without diluting the brand or really mucking things up on a primary site. I agree with you that microsites are evidence of brand dilution but I have found they are used as a stopgap when a company cannot (budget constraints) go through a full re-brand or cannot take the time to fully integrate some new product or marketing initiative. That is the most common scenario that I have seen. Some big ships are just too hard to turn. -Chris . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=38670 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
