I'll try to put some concrete feedback around the basic criticism. Because of the criteria you've chosen, the chart has a bias in favor of prototyping using the tools that are the same (or closest) to how the product will eventually be built. Tools that are the same or similar to what will be used to build the final product always score the best, and there's a drop-off whether you use more or less sophisticated tools. By this measure, the chart shows that there's never a good reason to create a paper prototype or click-through screenshots. In fact, by choosing the term "Acceptable" as the middle rating, you are suggesting that paper and click-throughs are always unacceptable prototyping methods (because their average rating in all cases is less than "acceptable").

I think there are two important criteria that might start to balance things out: (a) degree of specialized skills required to develop the prototype and (b) level of effort to build and maintain the prototype. If you have to hire someone to build prototypes, that may not be an acceptable investment to get "optimal" results.

That said, I still think there's a bigger problem with the slant in favor of reusability. It's been my experience that the more time and effort you invest in a realistic, reusable prototype, the more of a vested interest you have in believing that you already have the right answer. In other words, if you've spent a lot of time creating assets (graphics, code, behavior) that you expect to reuse in the final product, the more attached you become to those assets. When there is no expectation that the assets for the prototype will be reused, development of the prototype is faster and it's easier to toss things out that are wrong or don't work as expected.

Now if you already know you're right, a hyper-realistic prototype with reusable code and graphic assets may be useful. This brings up an important missing piece from the chart, which is any discussion of the goal of creating the prototype and how different mediums may be more or less appropriate for different goals. If your goal is to test overall concepts, I think this chart is totally misleading. If the goal is to test if your concepts are possible given the technology, the chart seems more reasonable.

-Adam


On Feb 28, 2009, at 6:49 AM, Jeremy Kriegel wrote:

Interesting chart, but I think it is a gross oversimplification of the
utility and applicability of tools. There are valid situations where
the reality is diametrically opposed to your evaluation.

Unless you have something specific in retort, then I think you just did what you are accusing me of. I'm open to feedback or hearing countering opinions even if it doesn't necessarily change my mind, but making a blanket statement about what claim is a blanket statements doesn't seem very useful.
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