Hi Celeste,
As a thought I'm wondering if you looked at historical analytical (web
stats) data & ran comparisons you might find, for instance, that
affected pages show an increase in bounce rates - visitors leaving
after only visiting that single page? If that's the case arguing
against metrics is tough.
-- Rob
// Rob Enslin
On 3 Mar 2009, at 18:35, Celeste Cefalu <[email protected]>
wrote:
Good Morning Ixda!
Working on a project for a business who relies heavily on video
autoplay to
drive up video views and ad inventory. As a UCD practitioner, I wholly
believe in my heart of hearts that more is lost than gained in turning
people away from the site based on the aggravation and annoyance of
autoplay. I'm attempting to build a case that removing autoplay will
incease
visits, page views, and time spent metrics in the long run.
Additionally,
the business will have a better understanding of content consumed by
site
visitors by providing an on demand experience. This is a huge leap
of faith,
or is it? Do we have any data that could help??
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