Celeste:

I don't know if quantitative research is the right way to prove your
point in this case. "My numbers are bigger than yours" is typically
the wrong approach with product teams in my experience.

A good resource to look at might be Reevs and Nass: The Media
Equation. Their premise is essentially that we react to media exactly
as we would other people. Autoplay sucks because its just plain rude.
Its like the people who aggressively sell cell phones and credit
cards from kiosks in the shopping mall. They walk up to you,
interrupt what you're doing and just start trying to engage you. Its
a violation of your personal space. We don't expect that from
strangers. 

The same logic applies to video/audio that autoplays without user
input. Interacting with software is an example of shared agency
between the user and the system. The user makes requests, and the
user responds. When the system responds without a request from the
user its very off putting. From a design standpoint, its tantamount
to breaking faith with the user.


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=39477


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