On Mar 6, 2009, at 1:24 PM, Alan Cox wrote:
I'm curious: what type of goals and metrics exist in your company
that are related to good user experience and good design? Do you
have goals & metrics that are company-wide, team-wide and
individual?
I actually think this is really, startlingly, shockingly easy.
Whatever goals and metrics exist for your larger company, those are
what you use for user experience and design. If UX is not contributing
to an organization's goals and metrics, than what good is it?
This often means that design/UX has to do stuff that's not sexy, but
that's ok. At our recent MX conference, Prof Sara Beckman related the
story of Sam Lucente, VP of Design at HP. Sam was brought in by Carly
Fiorina, but then had to figure out a way to succeed when she was
replaced by Mark Hurd. Mark is a cost-cutter and efficiency guy.
So, Sam pointed out that through a design program to standardize and
make consistent the use of HP's "jewel" logo, he could save
$50,000,000. And that got Mark's attention. It wasn't sexy (it's
essentially an operational project) but it helped Mark understand that
design could deliver the kind of value he sought. And when it proved
successful, it opened the doors to additional value that design can
bring.
So, align your group's goals with the company's larger goals. Simple
as that.
--peter
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