Hi Mario, It's rare to find examples of particular design strategies for study outside a university program, probably because organizations consider them confidential. And so a common understanding of what design strategy is doesn't seem to exist in our field.
The best analogous field you can look to is product development which has a long and robust history of studying and documenting its practices. Jeff Lash has some resources here: http://www.goodproductmanager.com/resources In a nutshell, when I create a strategy I think about the kinds of things one might consider for a company strategy, but at the product or service level, such as * The immediate opportunity * The customer's situation * The competitive landscape * Revenue streams and models, with plausible estimates (or benefits if there's no direct revenue) * Risks * Peripheral opportunities * Intersection with related elements such as brand identity, marketing channels, sales, customer service, tech support, backend systems, etc. * Roadmap, which accounts for all of the above as it shifts over the next x years The roadmap, IMHO, is one of the most important pieces and what sets a strategic plan apart from a tactical plan. Best, Victor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=40185 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
