On Fri, Mar 20, 2009 at 1:17 AM, Robert Hoekman Jr <[email protected]> wrote: > > The most important thing a company can have is a vision. And to me, the > strategy comes out of the vision, but many companies fail to communicate any > sort of vision to its staff (or perhaps even define one in the first place), > and any strategy will suffer as a result. > Vision > Strategy > Tactics > Evaluation ...
Yes, and this is important when you find the strategy isn't working. You can see this in the book Founders at Work (http://www.foundersatwork.com/) which is composed of interviews with founders of software start-ups. In many cases the original idea didn't fly, but the companies ultimately succeeded through a willingness to scrap the original strategy and regroup, guided by their vision as well as emergent ideas such as new potential for the technology or customer feedback. I'm an amateur here, but John Hagel has a compelling prescription that integrates short-term feedback with the longer-term vision... http://www.johnhagel.com/view20030520.shtml Victor ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
