On Mar 27, 2009, at 4:41 PM, Nasir Barday wrote:
Apple is secretive about their process and allows the general public to believe that their success hinges on "looking sleek and cool," having a brand built solely around being hip, and being great marketers. While WE recognize that design furthers Apple's success, they do a poor job of telling people about it, preferring to lock it up as their mysterious "secret sauce." This does a disservice to the world, which fills its landfills from failed attempts at emulating it.
I see what you're saying. Recently, though, I think it is starting to seep out. We've seen some videos during keynotes explaining why something new, such as the unibody MacBooks, is a better design. The iPhone commercials have focused on the UI. There have been a few articles that have provided some insight into their design process, and Jonathan Ive is one of the designers featured in Objectified. Hopefully this trend will continue. I do believe that Apple is one of a few companies (Target, Oxo, Dyson) that have been raising awareness of good design among the populace.
Best, Jack Jack L. Moffett Senior Interaction Designer inmedius 412.459.0310 x219 http://www.inmedius.com Charles Eames was asked the question, "What are the boundaries of design?" He answered, "What are the boundaries of problems?" - Charles Eames ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
