In pitching UCD, I never use the term "UCD".
Instead, I try to talk about what they're worried about.
So, I say things like "in order to make sure this works, we'll run a
quick test with real people first". (user testing)
Or, "In order to make sure we'll be building the right thing, let's
double-check by modeling what people are currently doing". (task
analysis)
There are countless ways to sell UCD (or whatever flavor of design you
like) without getting into terminology lessons. If they're curious, or
push back, then yes I'll get into the more theoretical bits but
generally statements like the above work well. It just sounds like
common sense (because it is).
The fact is that your goals should completely align with your client's
goals (whether in-house or not). You're not there to "do UCD"...you're
there to solve your client's problem.
Cheers,
Josh
________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... [email protected]
Unsubscribe ................ http://www.ixda.org/unsubscribe
List Guidelines ............ http://www.ixda.org/guidelines
List Help .................. http://www.ixda.org/help
