I agree with Dan's points, esp. about using terms that people are
familiar with and then educating colleagues around that. 

There is a certain amount of theater that is required to get your
colleagues to buy into UCD practices. You have to start with the
assumption that they also believe that their methods are just as
effective as you believe (and obviously know of course!) that UCD is.
Also, remember because of these methodological differences, you are
asking people to make big changes to the way they work and not
everyone likes doing new things that feel unfamiliar. 

My strategy has been to slowly and iteratively introduce UCD
practices and then generally watch them take hold and prove their
value. It requires a lot of patience (esp. when you watch people do
and say things to users that you feel are counterproductive), but it
also is easier than trying to force people to change their ways all
at once.


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=41562


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