Hi everyone, I'm currently doing a bit of desk research on HTML email, and I've been really unimpressed with how many sites use templates that degrade very ungracefully when images are turned off. I'm wondering if anyone has any stats on the proportion of users who have images turned off by default, or any stats on the proportion of users who click "display images below" (etc) to reveal them.
What I'm really interested in is the impact on conversion rates. Personally I don't need any convincing, but I'd love some stats or a case study to show my clients. Anyone got any references or anecdotes? Thanks Harry -- http://www.90percentofeverything.com ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
