I certainly don't have data, but I've advocated with all my clients
to use images as enhancement and never, ever include important copy
in the image. Then I use ALT tags for those who don't listen to me.
Conversion rates are hard to judge since email has different content,
so I can't say if reduced dependence on images affects it.
Personally, I get frustrated if I have to click on show images. But I
like it when I choose to show them because I really want to know more.


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=41858


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