Hello IXDA peeps,

As many of you may know, Apple released the iPhone 3.0 software update yesterday. It includes a number of enhancements---spotlight search, cut/copy/paste, voice memos, landscape views and more. So what does this mean for UX designers? Well, there's also a new SDK which will impact the design of iPhone apps. It includes support for purchases within apps, push notification (PNS), embedded maps & email, iPod library access, communication with accessories, peer-to-peer connectivity, cut/copy/paste and more. These enhancements will alleviate some usability flaws common in 2.0 apps and will spark innovation in future apps.

Examples of app usability flaws that will be alleviated:
- Maps: Users can pan & zoom within your app; they don't have to leave your app to interact with Google Maps. See the new Whole Foods app for an example. (Btw, this can be done in 2.0 only with custom solutions) - Email: Users can send email messages from within your app; they don't have to leave your app and go to their mail client.

Examples of potential innovations:
- Peer-to-peer connectivity: Possibilities for multi-player games are endless. - Communication with accessories: Think of the iPhone as the remote control for the devices in your world. - In app purchases: Will impact business models for apps, making it easier to charge for app subscriptions, or easily upgrade from free-to- paid from within your app.

There are tons & tons of posts on 3.0. Here's a Techcrunch review and a link to the iPhone developer page:
http://www.mobilecrunch.com/2009/06/17/iphone-os-30-just-launched-here-are-20-things-to-do-with-it/
http://developer.apple.com/iphone/program/sdk/

Cheers,
Suzanne Ginsburg

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work: http://www.ginsburg-design.com
blog: http://www.iphoneuxreviews.com/
twitter: http://twitter.com/suzanneginsburg
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