On Jun 18, 2009, at 8:48 PM, Dave Malouf wrote:
actually, no, I meant "interaction design".
What I mean is definitely interaction.
As in how I interact with the touch points within the eco-system.
(BTW, I think I've established before that I don't really understand
"experience design" as anything other than "holistic strategy" &
messaging)
OK. So I don't get this.
When I use "design" as in Amazon's business model was designed, you
tell me that I'm not really talking about "design".
But when you use it, apparently we are.
Are we really going to broaden interaction design to mean every touch
point in the eco-system? 'Cause if we are, that probably means that
Interactions '10 should be about 20 days long, having massive
workshops and seminars on copywriting, customer service, and long-term
brand strategies.
Based on what's been on the program for the last two years and what's
been discussed on this list, I'm not seeing that as interaction design.
Experience design, as coined by Don Norman, and extended by folks like
Joseph Pine (watch this *before* you reply: http://is.gd/15L8q) and
Nathan Shedroff (http://is.gd/15Lao), *does* include the touch points.
So, you might call this a semantic argument, but I call it a battle of
definitions! And since I call it that, I declare myself the winner!
The "out of box" experience. how I purchase something has a flow to
it and in this case the flow has been determined to be X (as in
create an acct. > download software > get activation key (through
purchasing license) > enable software with key > move on to next
part of the use flow context.
I haven't heard anyone argue with you (even Andrei, who *loves* to
argue with you, even though he'll deny it immediately) that this
wouldn't be an ideal scenario. But, as we've discussed elsewhere in
this thread, there's probably some constraints on the table that none
of us are aware of.
Inman is not an idiot -- on the contrary: he's one of the brightest
designers in the digital space -- which is exactly why Andrei
suggested studying his work. And you can decide that his total work
isn't worth studying because you don't agree with his approach to
resolving the download-related constraints -- that's your prerogative
-- but, frankly, if I've learned anything over the last 10 years, it's
that when Andrei says I should look at something, I'm best off looking
at it.
Jared
________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... [email protected]
Unsubscribe ................ http://www.ixda.org/unsubscribe
List Guidelines ............ http://www.ixda.org/guidelines
List Help .................. http://www.ixda.org/help
