hmm? a few points: re: Amazon vs. this thread. I was arguing with whether it was "designed", not whether its output led to a design touch point. I was alluding to process as in "traditional design" as opposed to engineering or business methodologies.
re: experience design ... I know those references well. I disagree with them. That simple. re: broadening and this community. Hell, Robert Fabricant was pretty darn broad, no? But more importantly, I would argue that this community is actually not the sole representation of IxD. What is being taught in the ID world, in IxD in Europe, etc that is not very well represented here and in part what is being taught as IxD in CMU and Kansas is indeed the touch-point eco-system model. US practice however has been VERY limited to IxD being equal to UI. Once you start working with ID and Service Design though that quickly becomes WAY too limited. BTW, Bill''s Keynote in Malmo recently (visible at inuse.blip.tv in the archives) actually looked directly at writing, voice and language as a core area of IxD (go Bill!). I think a huge issue in US framing of IxD has always been the limitation of view that "my practice" is the definition of anything, except well "your practice". Practice cannot be viewed as a means of defining a discipline b/c it is never wholly ubiquitous. But now this is WAY off the thread's intent. re: the point of the thread ... I can't comment as to what Andrei wants me to. I'd love for people to start talking about that and I will sit and admire the discussion the case study. -- dave On Thu, Jun 18, 2009 at 9:24 PM, Jared Spool <[email protected]> wrote: > > On Jun 18, 2009, at 8:48 PM, Dave Malouf wrote: > > actually, no, I meant "interaction design". >> What I mean is definitely interaction. >> As in how I interact with the touch points within the eco-system. >> (BTW, I think I've established before that I don't really understand >> "experience design" as anything other than "holistic strategy" & messaging) >> > > OK. So I don't get this. > > When I use "design" as in Amazon's business model was designed, you tell me > that I'm not really talking about "design". > > But when you use it, apparently we are. > > Are we really going to broaden interaction design to mean every touch point > in the eco-system? 'Cause if we are, that probably means that Interactions > '10 should be about 20 days long, having massive workshops and seminars on > copywriting, customer service, and long-term brand strategies. > > Based on what's been on the program for the last two years and what's been > discussed on this list, I'm not seeing that as interaction design. > > Experience design, as coined by Don Norman, and extended by folks like > Joseph Pine (watch this *before* you reply: http://is.gd/15L8q) and Nathan > Shedroff (http://is.gd/15Lao), *does* include the touch points. > > So, you might call this a semantic argument, but I call it a battle of > definitions! And since I call it that, I declare myself the winner! > > The "out of box" experience. how I purchase something has a flow to it and >> in this case the flow has been determined to be X (as in create an acct. > >> download software > get activation key (through purchasing license) > enable >> software with key > move on to next part of the use flow context. >> > > I haven't heard anyone argue with you (even Andrei, who *loves* to argue > with you, even though he'll deny it immediately) that this wouldn't be an > ideal scenario. But, as we've discussed elsewhere in this thread, there's > probably some constraints on the table that none of us are aware of. > > Inman is not an idiot -- on the contrary: he's one of the brightest > designers in the digital space -- which is exactly why Andrei suggested > studying his work. And you can decide that his total work isn't worth > studying because you don't agree with his approach to resolving the > download-related constraints -- that's your prerogative -- but, frankly, if > I've learned anything over the last 10 years, it's that when Andrei says I > should look at something, I'm best off looking at it. > > Jared > > -- Dave Malouf http://davemalouf.com/ http://twitter.com/daveixd http://scad.edu/industrialdesign http://ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
