Seems limiting though..."computer" when software powers a number of systems
that have computer components but are not known by that label, cellular
phones for example. Switch device for computer and I'm sold.  


marianne
[email protected]

-----Original Message-----
From: [email protected]
[mailto:[email protected]] On Behalf Of Jared
Spool
Sent: Saturday, July 04, 2009 6:43 PM
To: Russell Wilson
Cc: list IXDA
Subject: Re: [IxDA Discuss] In 10 words or less,what is software design to
you?


On Jul 4, 2009, at 4:23 PM, Russell Wilson wrote:

> I currently lead the design of network performance mgt software 
> applications at my company.  I have also designed countless 
> applications in the past that have nothing to do with network perf 
> mgt. And I have designed several websites for small businesses.
>
> But what does that have to do with anything???  This has nothing to do 
> with the company I work for. And why are you so hung up on the word 
> "software"?  Do you think what you do is exactly the same as what an 
> automotive designer does?  Do you think there are any distinctions?
>
> I don't need an elevator pitch nor a cocktail party one-liner 
> (although I do like your scenario).  I'm really interested in how 
> people in our field of design characterize what they do.

I guess I'm hung up on the prototype you proposed in your initial post:

> At the end of a recent interview, the candidate asked me "What is 
> software design to you?"  I can probably come up with a thousand 
> different answers but the one that popped into my mind immediately 
> that day was "*software design is making the ordinary extraordinary*."
>
> Okay, so maybe it won't get me a mention in Businessweek, but what I 
> was trying to capture and communicate was that software design in 
> particular is largely about taking unglamorous tools and making them 
> functionally robust and efficient, rewarding to use, and aesthetically 
> pleasing.

"...making the ordinary extraordinary" seems very generic to me, whereas
"software design" seems fairly specific.  (I hang out, because of my son's
profession, with a lot of magicians and special effects artists these days.
Those guys think they've cornered the market on 'making the ordinary
extraordinary'. And I find it hard to believe that Ferrari's designers don't
think they are 'making the ordinary extraordinary.' Likewise, there ain't
nothing ordinary about this $2.1m Bugatti: http://is.gd/1nB3s )

I guess part of my fixation on "software" is that that seems more and more
irrelevant these days. If you were getting the exact same behaviors from
hardware or service, would it matter that it's software design? Is software
where you want to pigeonhole your design skills?

If there is a useful answer to this question (and, like so many of the "what
are we?" questions that regularly appear on this list, I'm once again
doubtful there is), I think it has to match the specificity of the question.

Therefore, Marc's answer of "arranging code to perform a function on a
computer" is the best answer I've seen so far, but my sense is that it
wasn't what you were looking for.

Jared
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