Jared, I currently lead the design of network performance mgt software applications at my company. I have also designed countless applications in the past that have nothing to do with network perf mgt. And I have designed several websites for small businesses.
But what does that have to do with anything??? This has nothing to do with the company I work for. And why are you so hung up on the word "software"? Do you think what you do is exactly the same as what an automotive designer does? Do you think there are any distinctions? I don't need an elevator pitch nor a cocktail party one-liner (although I do like your scenario). I'm really interested in how people in our field of design characterize what they do. That's all Jared... I promise... :-) -------- Russell Wilson Vice President of Product Design, NetQoS Blog: http://www.dexodesign.com LinkedIn: http://www.linkedin.com/in/russwilson On Sat, Jul 4, 2009 at 3:10 PM, Jared Spool <[email protected]> wrote: > > On Jul 4, 2009, at 10:01 AM, Russell Wilson wrote: > > Jared's additions make my definition so much better! >> >> I specified software for 2 reasons: >> 1) that's how the question was worded to me >> 2) I don't feel qualified to define design beyond software design >> >> As for my choice - we aren't designing Ferrari's... we are designing tools >> for people to >> buy children's clothing and calculate their taxes. Hence the >> "ordinary"... >> > > I'm really confused. Because if this is for NetQoS, from the company web > site, it doesn't like you're designing any tools for buying clothing or > calculating taxes. It looks like the company makes network performance > monitoring and analysis tools. (The big clue was "Network Performance > Management" on the home page.) > > If you're talking about downstream users, many generations away from your > product, then you are designing Ferraris as much as you're selling clothing. > > Which is why I'm confused by the inclusion of "software". > > It sounds like you're trying to create some sort of tag line or elevator > pitch. > > Scene: Cocktail party > Her: So, cutie, what do *you* do? > You: I make the ordinary extraordinary. > Her: ooooh. Can you make some of my ordinary a little extraordinary? > You: Um, I should go see what my wife, who I love very much, is doing right > now... [scampers quickly to the kitchen, sweat beating from his brow.] > > Taking Chauncey's entry (minus the poetic linefeeds), "Creating quality > code that drives useful usable engaging user interfaces," and tightening it > a bit, why not just say, "Creating great experiences for our customers and > their users"? > > Jared > > > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
