We've encountered a similar situation, and it was better to include
the choices with each question vs. a matrix, even though we used the
same scale/choices for every question. 

The problem with a matrix is page length. If people scrolled down and
couldn't see the choices, they'd forget what they were. I'd expect
this be worse if you have "very ___" at both ends of the scale. 


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=43404


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