On Brazil there is a important research group about the aplication of
semiotic on IHC, the SERG (the Semiotic Engineering Research
Group)<http://www.serg.inf.puc-rio.br/>.
The group was formed by the teacher and researcher Clarisse de Souza, author
of the book "The Semiotic Engineering of Human-Computer
Interaction<http://www.amazon.com/Semiotic-Engineering-Human-Computer-Interaction-Technology/dp/0262042207/ref=sr_1_1?ie=UTF8&s=books&qid=1246974222&sr=8-1>
".

Take a look on this article <http://www.use8.net/magazine.php?ArticleId=98>.


Regards,

On Tue, Jul 7, 2009 at 1:40 AM, mediametrics <[email protected]>wrote:

> Semiotics as defined in wikipedia
>
> "Semiotics, also called semiotic studies or semiology, is the study
> of sign processes (semiosis), or signification and communication,
> signs and symbols, both individually and grouped into sign systems.
> It includes the study of how meaning is constructed and
> understood."
>
> I always wondered how much is it relevant to the webspace.  Many a
> times there is a very strong mismatch between the brands portrayal
> and the web interface.  This i feel has a strong point that
> communicates with the user perception.  Many a times i felt that this
> factor is completely ignored while the creative briefs and the
> brainstorming meetings are being done.
>
> I want to start discussion about how at all we can track this
> intrinsic effect on the user experience with respect to the Semiotics
> of Web.  Please share your ideas and also experiences in past that
> would be matching with views as supplementary or contrary..
>
> Sathish Sampath
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-- 
Eduardo Loureiro
Experience Designer
http://eduardoloureiro.com
t: 31 8836.6520

Mapa Digital
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