Brad Nunnally wrote:
Control is simply the absence of that choice. I always
use supermarkets in the US as an example of controlling their customers
behavior. On average, the most common thing people want when going to a
supermarket is milk. The managers know this, and put it as far away as
possible from the entrance, forcing customer to walk past other products.
Customer just don't have the choice to by-pass other products, and their
path is controlled by the store (to a certain extent).
Supermarkets are a wonderful place to find this sort of thing.
My favorite example is the "on sale, limit N" sign. Marketing types
figured out that if the store puts a big "on sale, limit N" sign over
something instead of a "on sale" sign, customers are more likely to buy
N items than just one or two items.
Is that simply good marketing or is it an unethical attempt to get
people to do something they wouldn't normally do?
--
J. Eric Townsend, IDSA
Designer, Fabricator, Hacker
design: www.allartburns.org; hacking: www.flatline.net; HF: KG6ZVQ
PGP: 0xD0D8C2E8 AC9B 0A23 C61A 1B4A 27C5 F799 A681 3C11 D0D8 C2E8
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