Your marketing team need not have gone far to the UK or US coz, this really is a localization issue. It does not matter what or how it is used in the US as it never would work the same way if you were elsewhere. I think it may be because they thought US is the world and everything that works there could work anywhere. Your marketing team needs education.
It may probably be because, the name 'Radio' can also refer to entertainment - being more weighted among your management, and hence they want for something more serious in the document. I third on what Katie and Bryan mentioned lastly. Test your users, ask them and that will fetch you the best name for calling it. With this I hope the management can also be convinced of the truth :) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=44436 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
