On Sep 1, 2009, at 11:32 PM, Jared Spool wrote:

No, I wouldn't. Dozens of interviews I've conducted with self- proclaimed UCD professionals shows there is very little overlap in what UCD means or what a UCD professional does.

Precisely why we use a data-driven goal oriented design approach and not user-centered design approach. With a data-driven goal oriented design approach we can make room for things like user goals, business goals, etc.


Cheers!

Todd Zaki Warfel
Principal Design Researcher
Messagefirst | Designing Information. Beautifully.
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