I%u2019m not sure if you count this as %u201Cresearch%u201D but when I
want to understand heartfelt customer sentiments related to e-commerce
topics I browse around twitter. A couple of example topics below.

Topic: iphone and frustration
%u2022  Wow, iPhone directions took us 10 minutes past our
destination, now turned around, even hungrier from frustration. 
%u2022  It's really frustrating when trying to access hotmail from
the iphone. 
%u2022  call in segment on KPCC iHate My Slow iPhone...frustration
with AT&T is running very high 
%u2022  I hear ya. if it was me with my mom, I'd be iphone-less bc I
probably would have thrown it at a wall in frustration. 
%u2022  building iphone apps is a crazy mix of
joy/pain/excitement/frustration/confusion 
%u2022  AT&T iPhone 3G and 3G S officially getting MMS on September
25: After months of speculation (and frustration.. 
%u2022  (And, I do feel your pain. I've been very close to ditching
the whole iPhone gig due to frustration dealing with Apple.)

Topic: shoes online
%u2022  I questioned my older cousin about why I didn't get school
shoes & clothes. He said bc I'm not in school & online classes
don't count lol 
%u2022  only thing I'd buy online is shoes man! 
%u2022  Dear online shoes.com, Thank you for giving me one shoe to
choose from. Wow, do I feel like a freak. 
%u2022  Just add heels and leggings for evening chic! Lipsy shoes
arriving online tomorrow 
%u2022  fashion blog reading to online shopping to a new bag and boots
coming in a week. i swear bags and shoes are my weakness 
%u2022  I bought a LOT of things from xxx :) Oh and somee CUTE shoes 
%u2022  hey doll I got some mini skirts, tops, a dress, a pair of
shoes, n now I'm ordering over the knee boots online! Need help!
%u2022  Looking at amazing shoes that I want to buy online, but have
no money. 
%u2022  i saw those online and almost ordered them!! they're very
cute. blue shoes are my new thing. are they comfy? 

Not exactly dimensions that can be measured or validated, but the
tweets definitely convey nuances of experience.

Paul Bryan
Usography Corporation
Linked In: www.linkedin.com/in/uxexperts





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