Where's all the research into the user experience around free trial software? It's hard to believe that there's not been a good deal of focused effort on understanding how to design the trial experience to ultimately lead to a sale - I'm not finding it so far.
Maybe it's just thought to be obvious that you make it easy to begin using the trial, easy to get "invested" in using it, and easy to convert the trial into the "real" version of the software? thanks, Michael ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
