Nice little example:

http://www.guardian.co.uk/technology/gamesblog/2009/feb/10/gameculture-apple

<http://www.guardian.co.uk/technology/gamesblog/2009/feb/10/gameculture-apple>
"iShoot was widely ignored for several weeks before Nicholas decided to
produce a cut-down 'Lite' version which he made available for free. "it
quickly became the #1 free application, and iShoot sales followed suit.
[...] While at the top of the Paid Apps chart, iShoot was getting over
10,000 downloads a day, at $2.99 each. Take out Apple's standard 30%
commission and Nicholas was pulling in $21,000 a day. He quit his job at Sun
and is now working on a new game"
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