Few TV shows start with the title and credits. They start with a touch
of action or a joke, and then do the opening titles.
But for some shows, that would disrupt the narrative or otherwise not
work with the style of the show.
The style you want to project should dictate the format.
-- Jim
Via my iPhone
On Sep 11, 2009, at 1:03 PM, "Sheri Hyman" <[email protected]> wrote:
Working on a project which has a video explaining a new product. The
video,
as it stands now, is about 5 minutes and has a beginning, a middle,
and an
end. The beginning is a (rather boring and technical) introduction:
"Hi, I'm
so-and-so, I invented this product and this is why." Then it gets
into how
to use the product. The video editor (who comes from a television
background) feels strongly that we need the introduction first, for
the
flow/narrative. I feel strongly that the intro will lose viewers'
interest
and we should jump right into how to use the product, with only a
title card
as introduction, and use the intro later in the piece.
My thinking is that web video is not like a TV show: if you don't
have your
viewer's interest in the first 30 (??) seconds, they aren't going to
watch.
But I can't find any research to back up my position. Does anyone
know of
any research or have any thoughts on this?
By the way, for budget reasons, we cannot do any reshooting or voice
work,
we can only edit what we have.
Thanks,
Sheri
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