If the viewer is not hooked within the first 10 seconds (or less) the chances of them staying to watch is much lower.
The introductions and why of the product may be better off as an additional accompanying video depending on the content. But the primary focus of a given video (in my opinion) should be getting to what the customers care about as soon as possible. So get to your value proposition as soon as you can, and with video you want to make sure that it is a full video attention grabber. Not just audio, not just visual. If a boring looking product demo is not as exciting as the founder talking, the founder might do a better job at conveying this value. I think looking at this as a generic "this is always better then that" way would be wrong. You should really look at how convincing the content is and make your decision based on that. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=45516 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
