Hi Shuan, This is a confusion that circles almost in every department, when, what and to what extent are questions which are very difficult to answer. But if you are asking about formalising usability then i can tell you from my experience working for big brands, we dont differential usability stage and concept ideation stage to large extent, ofcourse its not a parallel process.
We have to set a standard rather than varying stand for clients and their needs. We made this mistake by giving too much of thought and research for bigger clients and ignoring for smaller, but the output varied a lot and so the client satisfaction and user satisfaction. I dont know if i answered your query, but my philosophy for my business is to bring usability, usability testing part of their macro owner (design and testing phases) and make it compulsory to the extent of budget. Hope you got my point, let me know if i wrote some crap :), or if its useful please go ahead and take a plunge to a cleaner and a stronger process which is set for the workflow rather than client or product (ofcourse extent and dimension of the job might vary from each product and service) Thanks, Sathish Sampath www.sathishsampath.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=45733 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
