On Sep 22, 2009, at 2:10 PM, mark schraad wrote:
It is also one a principal renders personae of little use to some of us. When you have 30 million uniques a day... its a little hard to capture useful specificity. What am I going to do with 50 personas? And five won't work either.
Absolutely. To expound upon your comment, Apple could create a persona of a teenage boy who loves dogs, skateboarding, and his Playstation— and it would be completely useless. Even if they went into details about how he wants to move his music between locations and devices, the persona wouldn't matter—only the tasks would, and they could just as easily apply to persona #32 of the middle-age female real estate agent that drives an SUV.
Now, if you take my example of an EOD warfighter, a persona becomes much much more specific, and consequently more useful. I don't use "personas" so much as I do roles, tasks, and scenarios, but that's a different discussion.
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