Let's not confuse things here. There are many axis to UCD and the result and the way we get there 2 of those axis. So when I say core principle and you say core principle we are not discussing the same axis UCD. But then again, maybe we are and maybe we are both right, which goes back to my original point that UCD is meaningless.
But going back to my point ... if UCD is literal ... user consideration over all other considerations ... truly user-centered, then looking at the Apple story (this version of it), then you are right. But we know there is much more to iTunes and iPod than just this story. But to me UCD is not just about that part of being literal, but is meant to be a category title for a philosophy and specific set of methods and tools (every expanding, but still limited) and one of those core factors is "you are not the user". So from this perspective I'm right and you're wrong. But moving along ... Apple makes great shit, b/c Apple is Apple ... I agree w/ Ambrose that we need to be cautious to look too closely and make too many assertions that Apple does X or Y or Z and so should we or this means. -- dave On Tue, Sep 22, 2009 at 1:02 PM, Jarod Tang <jarod.t...@gmail.com> wrote: > Firstly, I love the self design concept very much (thanks Jared again, > before i knew it, i call/practice it Immerse Design for myself). > > On Tue, Sep 22, 2009 at 5:21 PM, dave malouf <dave....@gmail.com> wrote: > >> Jarod equating "self-design" with "UCD" is a slippery slope and in >> my mind ignores the most core principle of UCD, at least the way it >> has been taught to me and the ways I see the best/famous >> methodologies taught to others ... That is ... >> >> "YOU are not the user!" >> >> Is UCD's core principle not the"make design decision according to user's > interests first ( than technology, business, stakeholders etc )" ? > > And back to the quote "the first few hundred customers were us", what > matters more to the design results? (a/ we are the users, so we can tell > what matters more easily; b/ we have the experience?) > > This refrain is a core fundamental element of the philosphy around >> almost every method of UCD and to remove it by saying that I am a >> human being and thus designing for me means I'm doing UCD breaks the >> boundaries of UCD so far that UCD then becomes nothing except to mean >> the consideration of any human being within any context of the use of >> a product or service. Oh! what everyone does regardless of methods or >> philosophy. >> >> I.e. if i'm an engineer and I build an engineering-centric design, >> well the engineer is human and I'm sure there will be at least 1 >> person who is engineering-minded who uses the tool, so ergo it must >> be UCD-driven. >> > > Is UCD exists, as you mentioned, because designer and user's separation? > Or UCD stands because other non-UCD styles of design's existence (i'm not > mean which is better or not here)? like > > 1. Business Interests Centered Design > 2. Technology driven/centered design (one of the reason that stimulated > UCD comes into life) > 3. Balance design ( no center elements, designers balance the elements > situatedly ) > 4. Stakeholder Design ( design decision comes from different > stakeholders ) > 5. or Genius Design??? ( i'm not very sure if it go with or without the > apple case here) > 6. etc > > For the case Apple, what makes more sense? > > Regards, > -- Jarod > > In my mind it is more accurate to say that "self-design" is a >> subcategory of genius design in so far as both rely heavily on past >> experience with human beings in the contexts that they are designing >> for and make use of those insights to design without need for further >> elaboration of the research. The only difference is that "self >> design" the insights are completely from within, while genius design >> can be from within or from other sources as well. >> >> -- dave >> >> >> . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . >> Posted from the new ixda.org >> http://www.ixda.org/discuss?post=45895 >> >> >> ________________________________________________________________ >> Welcome to the Interaction Design Association (IxDA)! >> To post to this list ....... disc...@ixda.org >> Unsubscribe ................ http://www.ixda.org/unsubscribe >> List Guidelines ............ http://www.ixda.org/guidelines >> List Help .................. http://www.ixda.org/help >> > > > > -- > @jarodtang > http://designforuse.blogspot.com/ > -- Dave Malouf http://davemalouf.com/ http://twitter.com/daveixd http://scad.edu/industrialdesign http://ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help