I'd like to share information with IxDA members about a series of Webinars my company is hosting. The link below will take you to our Webex site where you can register for the Webinar below or any of our upcoming Webinars. If you are interested, we are also posting these on the Webinars page of our site (http://www.emagination.com/News/Pages/Webinars.aspx).
Register at: http://bit.ly/jnPHY Registration is free and open to all. I hope to see some IxDA members there! October 7, 2009 - The Science and Art of Persuasive Design The secrets to influencing your audience to do the right thing Presenter: John Whalen, Director, User Experience & Design, e.magination Time: 2:00 pm - 3:00 pm EST Fee: Free! Limited availability so register early. Click Here to register for this Webinar. <http://bit.ly/jnPHY> Topic: Humans are far from perfectly logical. There have been a slew of new books out there linking what Psychologists have known for years with our everyday behavior. However, we're only just beginning to use some of these principles effectively online. Find out what the principles are, and how you might be able to put them to work for you. What You Will Learn: * What is persuasive design? What are keys to being persuasive? * What is the business benefit of using Persuasive Design? * How do I get started? * How will I know if I'm successful? * Where can I learn more? Who Should Attend: * Senior Marketing Staff * Web/Content Strategists * Strategic Communicators Level: * Intermediate About John Whalen: John Whalen has a PhD in Cognitive Science with 10 years of User-Centered Design experience. John's specialty is improving user experience using a mix of one part in-depth user study, one part business needs, and one part use of expert knowledge of human vision, visual attention, memory and language. John has experience working with Fortune 500 clients in the financial, healthcare, eCommerce and government verticals. John's latest research interests are how social networking is influencing online activities, the extent to which persuasive design will impact user behavior, and measuring the user experience using eye tracking and neuro-marketing techniques. About emagination: e.magination is a full service Web presence and application development firm offering persuasive design brought to life by innovative use of technology. Our experience spans multiple industries, serving commercial, association and government clients, varying in size from small start-up organizations to Fortune 100 companies. Since our founding in 1992 we have produced more than 700 websites and applications, growing to be Baltimore's biggest design firm. Deena Watson Director, Brand Communications e.magination <http://www.emagination.com/> 1030 Hull Street :: Cascade Building Suite 300 :: Baltimore, MD 21230 tel 410.234.1500 x242 :: fax 410.234.1485 <http://www.emagination.com/> e.magination is a design services firm. We use design thinking to create websites, web-based applications and digital products that are optimized for the user experience and that help companies and brands connect with people online. <http://www.emagination.com/>
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