Hello, At Scottish Television, we are actively exploring ways to serve up a degree of custom content to every user the 'deeper' they travel into our sites.
Taking a typical example of a user interested in football, we would serve up more football related articles to that user. We would be able to listen to the meta data on each article and page viewed in the users journey, apply weightings and serve up more customised pages. As the user goes deeper into the site, we would narrow the focus of articles and categories. As the user goes back up, we would widen the focus of articles and categories. The primary aim of "silent intelligence" is to create a continually evolving and richer user experience through increasingly contextual content. We are making the assumption that a user wants more content on a particular topic. As we learn more from what they are reading, we want to provide ever more related content. I am concerned that by continually 'narrowing the focus' of content we could lock users into a dead end. However, it may not be any more of a dead end than unrelated, uninteresting content. Although, ultimately the user is the judge of this, regardless of the method we use. It's obviously important that we offer ways to 'widen the focus' quickly. It's also important we balance the amount of content that 'narrows'. I'd be really interested in hearing your thoughts on this, positive or otherwise. Thanks!
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