I wrote about this in December last year (http://ccgi.amorgos.plus.com/blog/?p=12) reflecting that as our capabilities improve to track, trace and otherwise interrogate our digital pathways we will increasingly be able to create post facto hypotheses about what you are keen to see more of. A general advancement of 10+ year old model of 'people who bought x also bought y' model.
Care must be taken to not lose the value of serendipity in the digital experience, particularly where compelling content such as yours exists. Just because I read a lot about Scottish football doesn't mean I will not be fascinated, even bowled over, at the discovery of a classical concert being broadcast this weekend (excuse me if I have interpretted your content incorrectly). In addition to my piece already mentioned, there was an article in August in the New York Times which addressed the decline of 'serendipity in the digital age'. I'd include the link but if I nav away from this tab in Safari on the iPhone I'll lose the post :) I'm not suggesting that what you propose isn't right, I would just counsel in favour of retaining some lateral discovery by out-of-segment promotions and retention of the majority of the global navigation architecture. Best wishes, John Gibbard Senior Information Architect, Dare . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from ixda.org (via iPhone) http://www.ixda.org/discuss?post=46208 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
