The Harvard Business Review has a couple of excellent papers on building elevator pitches. Or you could use this if you are in a hurry: http://www.alumni.hbs.edu/careers/pitch/
Mark On Tue, Oct 6, 2009 at 10:26 AM, Peter Merholz <[email protected]> wrote: > Henning Fischer, design strategist at Adaptive Path, was interviewed about > "developing a mission statement" and discusses a tool we use frequently at > Adaptive Path, the mad-lib like elevator pitch. It's a place I begin when > crafting a vision statement. > > http://www.redesign.creativecomponent.com/podcast-interview-with-henning-fischer-developing-a-mission-statement/ > > I'm also partial to experience principles as a way of articulating a UX > vision. We posted a detailed explanation of our work with http://smart.fm/, > including experience design principles we developed for them: > http://www.adaptivepath.com/blog/2009/07/22/smartfm-goals/ > > When defining a UX vision, take to heart the suggestions in the book MADE > TO STICK, about how ideas are made sticky. Too often UX visions are abstract > and formless. > > As part of making the vision concrete, it's important to get away from > words and towards pictures and other more concrete means of expression. We > typically create a "vision prototype" to embody the vision and principles, > to make tangible the strategy. > > --peter > > > On Oct 3, 2009, at 3:40 PM, Jim Leftwich wrote: > > Here's a link to a .pdf of "Design Vision: A Conversation About The >> Role Of Design Leadership," which is the dialog between Luke >> Wroblewski (http://www.lukew.com), Bob Baxely >> (http://www.baxleydesign.com/), Dirk Knemeyer (http://knemeyer.com/), >> and myself (http://www.orbitnet.com), all veteran Interaction >> Designers with experience spanning a wide variety of software, >> products, and systems. We discuss many aspects of how vision and >> design leadership have played out in our careers, some of which have >> been more than 25 years long. >> >> http://www.lukew.com/resources/articles/DesignVision.pdf >> >> Our dialog is practiioner informed and aimed. It reflects the many >> issues we've encountered, llessons we've earned, and insights >> we've come to understand over our lengthy and varied practitioner, >> management, and business careers in the field of Interaction Design. >> >> The dialog doesn't particularly boil the complexity of Design, >> Design Vision, and Design Leadership down to simple statements, but >> provides a comprehensive overview from our experiences and >> perspectives. >> >> >> . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . >> Posted from the new ixda.org >> http://www.ixda.org/discuss?post=46323 >> >> >> ________________________________________________________________ >> Welcome to the Interaction Design Association (IxDA)! >> To post to this list ....... [email protected] >> Unsubscribe ................ http://www.ixda.org/unsubscribe >> List Guidelines ............ http://www.ixda.org/guidelines >> List Help .................. http://www.ixda.org/help >> > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [email protected] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
