This article seems relevant to your question, Sam -
http://www.getelastic.com/continue-shopping-means-what/
<http://www.getelastic.com/continue-shopping-means-what/>"You’ve added your
item to your cart, but you’re not finished shopping. So, you look for the
“Continue Shopping” link to thrust you back to…to what? The product page?
The category page? The *home* page?...."
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