Thanks Jared - really useful stuff. The project I'm working on has high value items with associated lower value items, so the upsell step between add to basket and checkout should work well.
I've also been running some research interviews around our prototype and found that people are pleased to be offered associated items prior to checkout and don't see it as a hard sell. I guess context is everything - it's critical that the upsell is very focused on the main item being purchased. Fortunately this is fairly easy in this case. All the best, Sam -- www.pixelthread.co.uk Pixel Thread Ltd Spike Design, 133 Cumberland Road, Bristol, BS1 6UX Tel: 07985 979 852 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
