Hi Denise - -

I'm jumping in late here, but this is a topic near and dear to my heart!

I did my "training" in IA/UX as the web manager at a not-for-profit. I was a
web staff of one (though we had a web dev firm actually building the site)
and one of the many hats I wore was as an evangelist for good user
experience. However, even though I thought of that as one of my roles, I
never gave that role a name.  All I said was that I wanted to make our web
site and intranet as easy to use as possible. I received no objection to
that goal. I chose my battles wisely, but overall it's hard for even the
most opinionated (and important) person at the organization to counter an
argument that's centered around making people's experience better.
Non-profits are all about getting the user to the content or to the donation
form.

The things I did to construct a good IA or improve the site UX would be
recognizable to people in our field -  wireframes, card sorts, usability
testing, user interviews, analytics -  but I never said that I was "doing IA
or UX" - I would have been met with blank stares.  I think that in the case
of my organization, the more buzzwordy I got, the less support I received,
so keeping it simple helped me get support for things that might have been
rejected otherwise.  In the long run, I like to think that my subtle
evangelizing paved the way for the org to welcome in UX-savvy people/firms
for work they did after I left.

Once I decided that I wanted to do IA/UX work full time, I moved to a
for-profit environment and now do government consulting. There was no way
that the non-profit needed a full time person dedicated to UX, but I'm so
glad I got the experience that I did since now I've seen both sides of the
picture.

Best, Hallie
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