I picked up Roger Martin's new book just as it was released last week. I am only 65 pages in (about a third) but it is already one of the most insightful books I have read in recent years.
It speaks to understanding why designers scare the hell out of business folks. Yes.. it is sort of a business book, but most designers need more of this and will benefit in a big way. Yes, at its core is the design thinking thing... but I'm pretty convinced that most folks up in arms about "design thinking" don't really understand what it is. If you work in a corporation or do work for a corporation that involves product development and product managers this will be a helpful and thought provoking read. I am finding myself reading it in chinks of 5 pages... and reading it multiple times. It is very conceptually information dense. Would love to know what others here think. ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
