I guess the title would help... the Design of Business here is a link:
http://www.amazon.com/Design-Business-Thinking-Competitive-Advantage/dp/1422177807/ref=sr_1_1?ie=UTF8&s=books&qid=1256837556&sr=8-1 On Thu, Oct 29, 2009 at 5:09 AM, mark schraad <[email protected]> wrote: > I picked up Roger Martin's new book just as it was released last > week. I am only 65 pages in (about a third) but it is already one of > the most insightful books I have read in recent years. > > It speaks to understanding why designers scare the hell out of > business folks. Yes.. it is sort of a business book, but most > designers need more of this and will benefit in a big way. Yes, at > its core is the design thinking thing... but I'm pretty convinced > that most folks up in arms about "design thinking" don't really > understand what it is. > > If you work in a corporation or do work for a corporation that > involves product development and product managers this will be a > helpful and thought provoking read. > > I am finding myself reading it in chinks of 5 pages... and reading it > multiple times. It is very conceptually information dense. > > Would love to know what others here think. > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [email protected] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
