Hi all, Agree with Daniel Szuc in many of his points. I'd like to highlight what I've seen in 2009 and what seems to be coming up in the near future.
1. Lots of consultants working for the agency are being hired by the corps to do their job within the organization. I know this has happened in the past and it's quite normal in any consulting industry. But as UX becomes more and more important, this trend is now more important than ever in our field. This is quite interesting as it's so different to be an IA or a researcher working 'on the other side', isn't it? 2. As these profiles are now working for the corporation, we at UserZoom have experienced a huge trend towards saving costs and doing their thing in-house (specially considering the state of the economy). For example, instead of outsourcing a research project (still happens, but a lot less), we see companies purchasing licenses, tools and other means to manage their own research. After all, they now have the power/resources/knowledge to do this. 3. Then, on our own specific area, one interesting finding: online (or remote) UX research is being used more than ever. We've also experienced a growing number of companies knocking on our door, looking for ways to obtain quantitative usability data and measure UX. So it says the last UPA salary survey, in which there's an 18% growth in the usage of tools (commonly called unmoderated remore usability testing), much higher than eye-tracking or other more establish methods. BTW, these are valid for both US and EU corps, although the EU is still quite a ways behind the US. Best, Alfonso . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=47128 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
