I think apps (or only one app) and good marketing can kill the cult of
iPhone. The iPhone itself will continue to be around. It's a good phone. The
cult of personality around it is what people are really talking about when
they say "kill the iPhone" though.

Verizon is currently doing a good job with giving the iPhone some serious
heat. Their "Island of Misfit Toys" combination with "There's a Map for
That" campaign is genius. On other fronts, you have the Droid, which has
what has arguably the absolute best turn-by-turn UX experience of any device
(phone or otherwise) on the market, and can absolutely beat the desire for
unlimited access to fart machines in the App Store.

The iPhone has dramatically increased people's awareness of smartphones and
their desire for them. I don't think the iPhone's particular perceived
stranglehold will continue though as the other vendors produce attractive
alternatives and position themselves well.

Doug Brown
[email protected]


On 11/11/09 9:10 AM, "Billy Cox" <[email protected]> wrote:

> I perceive that the 'strategy' for killing the iPhone is to imitate it
> in almost ever conceivable way, but (theoretically) to improve it in
> some remarkable way.
> 
> I am an IT guy, so I think that the iPhone's killer app is, well...the
> apps. I just don't see how the iPhone killers are going to match the App
> Store and  the developer base behind it.




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