We have these "demand generation" pages that provide a summary of a file (e.g., a white paper) which is only available after the user has filled in a form and clicked the submit button, (e.g., "Get whitepaper").
The question is: Does the file download automatically happen when that button is clicked *while* redirecting the user to a confirmation/thank you page... OR Does the user see a confirmation/thank you page from which they then need to click another link or button to download the file? (Files will most often be PDFs. I've yet to see anything different.) The goal of the stakeholder is to get as much conversion as possible, and they maintain that the download should *not* start automatically due to their ability to track conversion. (Which, is usually just them getting the form information.) Now, I'm going to suggest that if we must have the user launch the download from another page that we change the language of the form button to say something more like "Continue" which implies another step. Ideas? We're looking to test things. It would be good if there is any documentation on these types of things, though I know it's rather specific. (I hope to get some testing on my own for this.) -Jennifer ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
